As everyone knows frome the fan news, I started a Kickstarter about a week ago. It's a hard and daunting task because you are constantly juggling things. This is kind of an advice guide for those who dare go down this road.
1. Fanbase Is Everything- You have to have an expansive fanbase and a well funded one. This comes as no surprise to many people. Kickstarter, really doesn't do you any favors in promotion unless their staff loves your project. Then you get frontpage view and people will naturally traffic to your project, otherwise it's kind of a whim and a prayer.
2. Be Prepared To Change Everything- I have changed my Kickstarter 10 times. The first 8 was because of editorial rejections in what their terms of service. Case in point would be my film Offensive, very people have seen the original outline detailing the project. Those who have will tell you that it is very different then what is described on Kickstarter. Why is that?
Their terms of service are broadly worded. Don't post obscene, hateful, or objectionable content. This is a basic rule and if you are doing a movie like mine it's kind of fucking hard to describe it without the seven dirty words. Also I can't describe some of what your will be seeing and you can't refer to certain situations either.
3. Work Your Ass Off- Be prepared to spend night and day talking about your project. This includes friends, family, strangers, the herion addict at the corner store, and even the hooker who is rubbing my back right now is having to hear about it. It's not as easy as just post it up there and walk away. You really have to love what it is you are trying to create and even then it might lead to failure.
4. Know your fan base- I am close with my fan base and I love the daily readers but most of them don't have a lot of cash. That being said, if they don't have a lot of cash and you can't offer them rewards for bringing people in. You are SOL. The idea of street teaming is completely out of options unless you want to do it all yourself.
I am not whining or bitching. Just pointing out the cold hard facts of all this free cash that Kickstarter says there is floating around. The reality is that it's another medium for marketing. If you have an established fan base, and they have expendable income, then it's a great tool to offer early promotions. If you are a film maker, it might be better if you go more traditional routes of funding.
When I had cancer, Kevin Smith of Clerks fame, gave me a replica of the Silent Bob coat. I should probably go his route and max out a bunch of credit cards but I still believe that I can pull this Kickstarter off and anyone really can. Just be sure that you are able to deal with whatever may come. I, very well, will have a bunch of pissed off interviewees.
If anyone else is going this route, I don't mind helping out. I am getting a crash course but in a sense it's a good thing. I love to learn about new social mediums and this may end up being a big one or a complete flop. Time wil only tell but I doubt that I will use this site again. I am going to try Indieagogo and a couple of others if this fails.